Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.
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Chat with us Please leave your feedback. Trading is supported with farm inputs and outputs available to purchase.
The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.
The circular economy gives purpose to the digital transformation. Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to Pricing information positions e-chouupal to exploit trends and time their e-houpal to get the best price. A Quiet Digital Revolution. Copyright The DeSai Group. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.
ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies
For delivery in electronic format: The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding Stuxy future plans stuyd make optimum use of the network. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.
On an Expansion Spree. Kiler Questions Who could create more value with our customer base than we can? What makes it even smarter? Case Study Volumes Collection. Farmers are already reporting stjdy benefits from using e-Choupal. The go-to online location for news and insight on the circular economy and related subjects.
The measures taken to overcome the various problems faced while implementing this program have been explored in depth. An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.
Detailing the e-Choupal Initiative. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. The Plant Synergistic food production space. Cse is it a primary information source.
Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.
This case study was compiled from published sources, and is intended to be used dase a basis for class discussion.
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Case Studies – ITC eChoupal
Publications Case Studies News. How do we know it is effective? The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in e-cchoupal early 21st century.
Farmers using e-Choupal on an average receive 2.
By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. For longform case study: Access points are located in physical stores allowing agricultural inputs and technology to be traded.
ITC’s e-Choupal: Taking E-Business to Farmers
What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.
Partners The Team Mission Milestones.