ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
|Published (Last):||7 July 2006|
|PDF File Size:||4.4 Mb|
|ePub File Size:||6.73 Mb|
|Price:||Free* [*Free Regsitration Required]|
My library Help Advanced Book Search. MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade:.
If you’re interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Account Manager to create your own package. Revise for your exams using additional resources: You will be informed within 7 days if your order is not approved. These are the steps you need to take: This text is especially designed to accommodate shorter modules and accelerated courses, providing pettittt fundamental concepts and applications of marketing.
Please note that the product you are purchasing does not include MyMarketingLab.
Updating your exam copy bookbag…. Students will find this text attractive to use with excellent case studies and exercises. Read, highlight, and take notes, across web, tablet, and phone.
Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books
Your access will expire soon. Sign in to the Instructor Resource Centre. Alternative Versions are designed to give your students more value and flexibility by letting them choose the format of their text, from physical books to ebook versions.
If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support. No eBook available Amazon. We brassingtoh recognize your login or password.
Simply share your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions.
Sign in to the Instructor Resource Centre
For educator access, contact your Pearson representative. Nobody is smarter than you when it comes to reaching your students.
Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. Like Principles of Marketingour essentials text brings together theory and practice. Features Strong pedagogy including chapter objectives and summary. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.
The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course.
It’s the reason you always get the best out of them.
Essentials of marketing / Frances Brassington and Stephen Pettitt – Details – Trove
You can even integrate your own material if you wish. Written in a lively style with great design, Essentials of Marketing features the following:. You have selected an online exam copy, you will be re-directed to the VitalSource website esswntials you can complete your request View online at VitalSource.
This is THE text by which all others are benchmarked. You have selected a title that is subject to further approval.
These are the steps you need to take: Dissemination or sale of any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to vrassington situations that demand an innovative response.
If you’re interested in creating a cost-saving package for your students, see the Packages tab. Distinctive features Written in a lively style with great design, Essentials of Marketing features the following: Websites and online courses Anr Alternative Versions Alternative Versions are designed to give your students more value and flexibility by letting them choose the format of their text, from physical books to ebook versions.
Websites and Online Courses Brassington: This work is protected by local and international copyright laws and is provided solely for beassington use of instructors in teaching their courses and assessing student learning. Explore our range of textbook content across the disciplines and see how you can eessentials your own textbook or eBook. You have requested access to a digital product. No eBook available Amazon.